Coast to Coast Passport Lead
In just two seasons, the Coast to Coast Passport (c2cpassport.com) has found a large following among walkers from all over the world. They love the idea behind it: collecting unique Passport Stamps as they trek across some of the most beautiful scenery Northern England has to offer.
The Passport, an initiative of Richmond Yorkshire CIC, has been built so far on the efforts of part-time staff and a handful of dedicated volunteers. We're now looking for the person who will take it forward: someone who can turn a much-loved project into a thriving, self-sustaining enterprise, without losing an ounce of the warmth that walkers love it for.
If you have a genuine love of long-distance walking, and you know how to build a commercial venture around the values of social enterprise, this could be the role you've been waiting for.
The 2027 editions of the Passport are in production. The C2C Passport Lead will be expected to pick up the reins of the project in preparation for the launch of the new walking season that begins the latter half of March.
The Details
Reports to: A nominated Director of the Richmond Yorkshire CIC Board
Contract: Freelance / self-employed. Substantial, part-time, reflecting the seasonal shape of the work
Location: Home or hybrid, within reasonable reach of Richmond, Yorkshire, with occasional travel along the Trail
Remuneration: Day rate or retainer, to be agreed, plus a potential performance-related bonus for new revenue secured, principally new sponsorship
Closing date: Monday 14 December 2026
About the Passport
The Coast to Coast Passport lets walkers collect stamps at over 80 Stamping Agents along the route and earn a personalised certificate on completion. It has drawn together public funding from every local authority along the route, a major contribution from Natural England, and a growing roster of commercial partners, all built on the back of the recently completed £5.5 million upgrade of the Trail itself.
The network of Stamping Agents continues to grow, and walkers write in unprompted with warm feedback. From 2027, a free Companion App, co-produced with the Coast to Coast Trail Partnership, will let both Passport holders and casual walkers log their journeys digitally.
About the Role
This is a freelance leadership role, not a back-office job. You'll take personal ownership of the Passport as a self-sustaining enterprise with a strong social purpose: growing its commercial income, deepening its network of partners and sponsors, and making sure every walker's experience stays as positive and upbeat.
You won't be doing everything yourself. Part of the role is working out what administrative and operational
support the project needs in addition, potentially, to the existing team. You will be expected to work closely with the volunteers who have made this initiative so successful and nurture them while at the same time, recruiting more individuals who wish to get involved.
A working knowledge of the Coast to Coast Trail would be a big advantage. Being an active walker yourself would help even more: you'll need to understand, instinctively, what makes someone want to take on 190 miles of England on foot.
Register your interest
To register an expression of interest, please email Judith Harwood at admin@richmondyorkshire.co.uk by Monday 14 December 2026.
In your email, please give us a short profile of yourself: your background, the ventures or projects you have led, your connection with walking and the outdoors, and what draws you to the Coast to Coast Passport. You're welcome to attach your CV.
Before you apply, we strongly recommend that you email Judith (on the above email address) and arrange to have an initial conversation about the role.
Your details will be seen only by those involved in the recruitment, and will be kept for six months, then deleted. If you would like your details removed sooner, just let us know at the same address.